Sales Organization Effectiveness Audit

A Sales Organization Audit is a systematic, diagnostic and prescriptive tool which can be employed on a periodic basis to identify and address sales department problems and to prevent or reduce the impact of future problems.

The key benefits of a Sales Organization Audit are :

· Increase the effectiveness and efficiency of your sales team

· Understand and service your customers and prospects better

· Help extend your market reach and coverage

· Define and implement more profitable selling processes

· Institute responsive sales management procedures and tools

· Enhance communication and coordination among all departments

· Make better decisions about sales force technology

The audit includes an appraisal of all sales force activities and the environment in which they are performed. The audit includes analyses of:

· The Organization and its effect on sales effectiveness

· The Planning Process and its ability to provide guidance toward goals

· Performance of all components of the sales staff and processes

· Customer Satisfaction to enhance retention, new customer acquisition and growth

· Career Development to find, develop and retain top performers

To read a White Paper about the content and value of a Sales Organization Effectiveness Audit, click here: SA Article.doc